Hoda Kotb, the beloved former co-anchor of NBC’s Today show, has embarked on a new journey with the launch of Joy 101, a wellness platform aimed at helping individuals cultivate joy, balance, and purpose in their lives. After stepping away from her role in January 2025 to focus on her family, particularly following her daughter Hope’s Type 1 diabetes diagnosis, Kotb has channeled her energy into creating a space for personal growth and well-being.
Joy 101 is more than just an app; it’s a comprehensive wellness experience. Users can access daily practices such as breathwork, meditation, gratitude exercises, and movement routines. The platform also offers expert-led courses, including a condensed version of Suzy Welch’s NYU class, Becoming You. These resources are designed to guide users on their journey toward a more joyful and balanced life.
Supporting Kotb in this venture is the Joy Collective, a group of esteemed advisors contributing their expertise to the platform. Members include happiness researcher Dr. Arthur Brooks, entrepreneur Emma Grede, designer Joanna Gaines, journalist Maria Shriver, WNBA Commissioner Cathy Engelbert, and neuroscientist Dr. Wendy Suzuki. Their collective insights help shape the content and experiences offered through Joy 101.
In addition to digital offerings, Joy 101 fosters community through live events. “Hoda’s Happiness Hours” are live Zoom sessions featuring discussions with friends and experts. The first session is scheduled for June 11, 2025, with guests Savannah Guthrie and Jenna Bush Hager. In-person retreats are also planned for later in the year, providing immersive wellness experiences.
The Joy 101 app is currently available for pre-order on iOS, with an official launch slated for June 11, 2025. Android users can also pre-order starting June 11. Subscription options include $16.99 per month with a 14-day free trial or $99 annually with a 30-day free trial.
Complementing the Joy 101 platform, Kotb is set to release her new book, Jump and Find Joy: Embracing Chaos in Every Season of Life, this fall. The book delves into her personal journey and the principles that underpin Joy 101.
Reflecting on her motivation, Kotb shared:
“You know when you find something so special, so life-changing that you just have to share it? That’s me, and that’s Joy 101.”
With Joy 101, Hoda Kotb invites individuals to embark on a transformative journey toward greater joy and fulfillment.
For more information or to pre-order the app, visit joy101.com.